marketing trends that will change all in 2016

Marketing is continuously in flux, responding to changes in both consumer behavior and technology. Over the past few years, digital marketing has undergone significant changes, so that brands often find it hard to keep up with the evolution of the technology that inspires these changes.

With 2016 on the horizon, brands must now begin to develop strategies to stay competitive. Now even more than ever it is vital for marketing specialists to strive to stay ahead of the curve instead of simply jumping on board with all the others. Look below at four critical marketing trends that will change the way brands reach consumers in the coming months.

Building loyalty through relational marketing

As mobile usage continues to grow, the need for brands to connect with their customers on the ground has never been greater. Next year, about 2 billion people in the world should own a smart phone.

Relationship marketing has moved away from the concept of individual sales and is committed to short-term clients to focus on customer loyalty through long-term customer engagement. As a result, brands are able to create stronger relationships with their customers, resulting in improved lead generation opportunities.

One company that succeeded with this approach is Krispy Kreme, which launched a Red Light application to allow users to map the closest location using their smartphones and receive notifications when a red "Hot Now" light is Activated, indicating that a lot of fresh, hot Donuts awaits. As part of their strategy to leverage the immediacy and reach of mobile marketing, the company encourages customers to use the #KrispyKremeMoment hashtag to pass the word on to others. Forrester reported that without spending a single penny on the market, Krispy Kreme experienced almost a 7% increase in store sales even after opening the app.

2. Automated marketing

There have been days when marketers need to spend hours scheduling messages, segmenting contacts, managing content, and tracking customers as they cross the funnel. sale. Automated marketing allows marketing specialists to save hours while focusing on creating highly targeted marketing campaigns.

A $ 5.5 billion industry, marketing automation is now paving the way for the pursuit of projects. Now that marketers are more eager than ever to connect and engage with customers at every available opportunity, automated marketing helps marketers do exactly that. Tools such as Marketo pave the way for marketing automation. The easy-to-use tool offers a plethora of services, including CRM integration, management and management, e-mail marketing automation and sales cycle management.

3. Marketing Location Tech

In the past, it was often difficult to know if you would reach a client. Today, marketers are able to leverage the power of location-based marketing technology to create interactive experiences and connect with customers at the point of engagement. New technologies, such as iBeacons, are becoming more and more popular in marketing campaigns. Small and relatively inexpensive, these transmitters can detect nearby devices. As such, they are ideal for use in marketing areas and point-of-sale displays. Radio frequency identification devices are now increasingly used in cards, bracelets and applications, enabling marketers and events to have opportunities to stimulate actions and actions in a multitude of ways. Social media platforms. There has never been a better time to connect with consumers in real time. Companies like Beacon® do this with tools that enable marketers to monitor store entrances and exits and shopping habits.

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4. Content with an Expiration Date

Evergreen content is no longer the standard. The upcoming trend is a focus on exclusive expires within a specific timeframe. While Snapchat may once have been looked at as a passing fad, with more than 100 million users per day, it's now evolved into a definitive standard marketing platform that is here to stay. In order to reach a more connected and younger generation of consumers, whose attention is often split among a multitude of platforms, this is a marketing model that works well. The benefit of this type of advertisement is that it does not have to be a problem. Each post, picture, or video posted on Snapchat only lasts for a matter of seconds. As soon as it has been seen, it disappears. The fast paced by this marketing medium is precisely what consumers appreciate. In order to succeed with this approach, it is important to focus on an